The benefit of long-form video is that it can be repurposed into more forms of content than any other type of content. This is how you go from producing 2 pieces of content per week to producing 20 pieces of content per day.
It also helps your brand to have a human being in front of the camera talking to your audience.
If you don't have the skills in house to do this, start investing in it as your next key hires inside your content marketing organizations.
Make more long-form video.
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