Unsurprisingly, Marketing's contribution to revenue is pipeline is directly correlated with the level of investment a company is willing to make into it.
Most B2B companies:
When you look up and around at the market leaders in every category, market, vertical or segment, however, you notice that most market leaders have a significantly higher contribution from marketing efforts (closer to the 30-70% range).
And shocker...they also have larger Marketing budgets with larger teams.
You can't have one without the other.
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