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Marketing as PM

Marketers can be some of the best Product Managers inside organizations.

They have unique context and understanding about the most valuable asset to Product Management: what customers and the market want.

Marketing is not just about net new acquisition, which is sadly the only role marketers play in some organizations.

This is where it's on marketers to beat the drum and be a real evangelist for customers inside the organization to get a seat at the product management table.

Some of these ideas are also where some of the biggest growth levers inside a company exist.

The more marketers understand each of these levers and how they can contribute to it, the faster they can help grow the organization.

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