Marketing Led Budgets
Looking at marketing budget splits by activity tells you a lot about marketing organizations.
Sales-led organizations put a heavy focus on traditional marketing activities like Events, Sales Enablement, PR and Comms.
Marketing-led organizations put a heavy focus on Demand Generation and Content. There's still room for the traditional marketing functions, but the focus on revenue is clear.
Shifting from a Sales-led function to a Marketing-led function does not imply adding additional budget. It can simply involve refocusing the same budget and allocating it towards revenue-driving activities.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.
Buy our bestselling book: Post-Acquisition Marketing
Are you a B2B Investor, CEO or Marketing Leader? Post-Acquisition Marketing will give you the tried-and-tested framework you need to increase marketing investment and hit aggressive growth targets.
About How To SaaS
We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.