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Marketing Spend Breakdown

Marketing program spend and headcount should almost never be equivalent. 

In most companies where these numbers are equivalent, it's not that the team is too large...it's that the program and campaign spend is too little.

The key questions marketing leaders need to answer in these organizations:

  1. Where would additional spend go? 
  2. What is the potential impact to the business?
  3. How can our existing team amplify its efforts with more spend?
  4. Who will we need to additionally hire as we spend more?

And most importantly: What happens if we don't do this?

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