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Marketing vs. Sales Quota

Over 50% of sales reps miss quota.

What companies don't realize is that this number is not just an indicator of good a sales team is.

Yes, a better sales team will hit quota more. But show me a better sales team and I can show you a better marketing engine:

-Better brand
-Better positioning
-Better demand gen
-Better content

If your sales investment outweighs your marketing investment by 4:1 or 5:1 like it does in a lot of companies, expecting sales reps to always hit quota is absolutely unfair.

Hitting quota and marketing investment go hand in hand.

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