Over 50% of sales reps miss quota.
What companies don't realize is that this number is not just an indicator of good a sales team is.
Yes, a better sales team will hit quota more. But show me a better sales team and I can show you a better marketing engine:
-Better demand gen
If your sales investment outweighs your marketing investment by 4:1 or 5:1 like it does in a lot of companies, expecting sales reps to always hit quota is absolutely unfair.
Hitting quota and marketing investment go hand in hand.
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