NEW - Listen to the Private Equity Value Creation Podcast
Private Equity CEO CMO Our Clients About Us Book Book a Consult

Mistakes of Fired VPs of Marketing

The most common reason VPs of Marketing / CMOs are fired in their first 12-18 months is that they blow their political capital on things like:

-Building a new website

-Changing CRMs

-Adding more tech to their marketing stack

NONE of these things actually do what the marketing leader is hired for: to grow demand.

What should be focused on in the first few quarters on the job:

1) Nailing doing messaging and positioning

2) Creating more high quality content

3) Ramping up distribution across all platforms

The end goal of all of these being: generate more pipeline and close more deals.

For bonus marks: improve data tracking and board reporting (this doesn't matter if there isn't more pipeline to report on).


Subscribe to SaaS Marketing Simplified!

Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.


Schedule a consult

Tell us more about you and your SaaS company.