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Are You Following the Right Order of Content?

 

Too many companies get caught in producing content in the wrong order. 

For example, what good is SEO content if you don’t have your core messaging and product marketing pillars figured out?

The right order of doing things:

  1. Sort out your Product Marketing (core messaging, value prop)
  2. Enable and empower the Sales team with the right materials and assets 
  3. Run customer marketing campaigns to capture expansion opportunities from the existing base
  4. Set up nurture campaigns to help prospects make their way through their buyer journey
  5. Build thought leadership content with a unique perspective and story to differentiate yourself in the marketplace
  6. Create content to rank for organic search

Obsessing about number 6 when numbers 1-5 have not been figured out is a recipe for disaster.

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