Are You Following the Right Order of Content?
Too many companies get caught in producing content in the wrong order.
For example, what good is SEO content if you don’t have your core messaging and product marketing pillars figured out?
The right order of doing things:
- Sort out your Product Marketing (core messaging, value prop)
- Enable and empower the Sales team with the right materials and assets
- Run customer marketing campaigns to capture expansion opportunities from the existing base
- Set up nurture campaigns to help prospects make their way through their buyer journey
- Build thought leadership content with a unique perspective and story to differentiate yourself in the marketplace
- Create content to rank for organic search
Obsessing about number 6 when numbers 1-5 have not been figured out is a recipe for disaster.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.
Buy our bestselling book: Post-Acquisition Marketing
Are you a B2B Investor, CEO or Marketing Leader? Post-Acquisition Marketing will give you the tried-and-tested framework you need to increase marketing investment and hit aggressive growth targets.
About How To SaaS
We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.