Product Led Growth vs. Marketing
The more your company is focused on Product-Led Growth, the more your company likely depends on Marketing to drive revenue. This is why in companies that are Product-Led, you see the emergence of growth teams and user onboarding teams where marketing is heavily involved.
Conversely, in a Sales-Led Growth organization, Marketing is just a supporting cast member and responsible for things like Sales Enablement, Events, Comms, Product Marketing etc.
I've seen too many marketers try to convert a sales-led organization into a product-led one to get marketing a bigger seat at the table. The only times that happens is when the CEO buys into it.
If you're a marketer, you want to work in the former organization, not the latter. That's where you'll get the most funding and support for your programs and ideas because you'll be a core pillar of the business.
You'll also end up being a bigger reason why the company grows.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.
What are you looking for?
Everything
Buy our bestselling book: Post-Acquisition Marketing
Are you a B2B Investor, CEO or Marketing Leader? Post-Acquisition Marketing will give you the tried-and-tested framework you need to increase marketing investment and hit aggressive growth targets.
About How To SaaS
We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.