Too many companies pass up on high-potential marketing candidates due to a lack of experience. Over-indexing on experience can lead to a lot of expensive hiring mistakes to be made.
There’s just not enough marketing talent out there to supply the demand / need from companies looking to hire for those roles.
Instead, focusing on raw skillsets and committing to levelling up those individuals so that they can eventually fill the shoes of a bigger role can lead to enormous success.
Raw skills to look for:
This applies whether you’re a startup looking to attract a talented Director of Marketing or if you’re a well-established company looking for a Marketing Manager.
Think of your company like a sports franchise drafting young players.
Hire for potential. Then invest in the talent to reach its potential. That’s how everybody wins.
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