Your sales response time is critical to the effectiveness of your marketing programs.
Your prospect, in many instances, has booked a demo with AND your competitors at the same time (especially if they did research online).
The person who contacts the prospect the fastest has a huge opportunity to set the right frame for the sales conversation.
Not only that but you get a chance to speak to the person when they are actually trying to resolve their pain.
Each hour / day lowers your odds of closing the deal.
If you take a week, you're likely putting that lead into the "No response" category.
Bad follow-up can be the reason why a good growth channel is overlooked.
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