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The New CMO

The 8 roles all new CMOs need to play:

  1. Be revenue accountable and tie all activities to revenue impact
  2. Be one of the key leaders on the sales side of the business to understand how to impact revenue even more
  3. Be the designer of customer experiences throughout the full journey
  4. Be a brand builder and category creator
  5. Be a member / leader of the pricing committee
  6. Be a driver of strategic growth initiatives, including involvement in product management
  7. Be a corporate development officer to support M&A activities of the company
  8. Be a financial steward who ensures delivery of growth and EBITDA

 

To learn more about hiring CMOs and other marketing leaders for portfolio companies, read our full article: How to Hire Marketing Leaders for PE-Backed Companies. 

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