Understanding the core drivers of Total Customer Value is critical to building the growth engine of any business.
Companies constantly under-estimate what a customer is truly worth by not capturing all the value acquiring a customer brings.
Correctly understanding Total Customer Value is the key to scaling sales and marketing. It tells you how much you can truly spend to acquire a customer.
The higher the total customer value, the more you can spend. The more you can spend, the more of the market you can capture.
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