Buyers would prefer to talk to sales as late in their journey as possible. So what's happening in the time up until they fill out that demo form?
In fact, 79% of buyers are consuming 3+ pieces of content before ever talking to a salesperson.
This is why marketing needs to be focused on creating as much *helpful* content as possible, not just self-serving product marketing content.
The more content you create to help your buyer on their journey, the more likely you are to get them to a point where they know, like and trust you before they ever talk to a salesperson.
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