Your market is not just on one channel. Too many companies over-index on one channel and set of activities (SEO, LinkedIn, Google Ads). While these are all good standalone channels, they are also just one place to find your ideal customer.
You will find different subsets of your customers in different channels. Presence in each of those channels is more than half the battle for every company.
-Go to the trade show
-Invest in paid search
-Rank for your SEO terms
-Create thought leadership content
-Create ABM plays to your target accounts
-Run ads on FB / LI
-Do PR / Comms
The best companies at marketing do it all. They also have higher marketing budgets for this reason.
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