Channel and Campaign Performance Report Template

Keep on top of how your marketing activities are really performing with this reporting template. 

Marketing data framework template

Private Equity Firms we've worked with

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What's inside

Marketing channel overview

Compare marketing channels to see which are delivering results, which are underperforming, and the contribution to marketing pipeline.


Track performance against acceptable cost per lead   

Reveal the marketing channels that are exceeding the acceptable cost per lead and highlight channels that have room to scale. 


Campaign-level data

Monitor marketing campaign performance for each channel to make data-driven decisions and adjust investment.


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Michael Libert

SVP, TA Associates

“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”

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Bryce Youngren

Managing Partner, Polaris

“The How To SaaS team is my first call when my investments need help with digital marketing."

Get the template

Instantly receive the Channel and Campaign Performance Report Template in your inbox.

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