WEBINAR: How to Chart a Course to CMO 


Thursday 18 July 2024, 12PM ET / 9AM PT

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Are you looking to advance to the next level in your marketing career?

Crossing the chasm from marketing director or manager roles to CMO requires a different set of skills and approaches. While experience is valuable, it can be short-circuited. 

In this 60-minute webinar with Shiv Narayanan you'll learn:

  • How to connect marketing strategy to high-level business strategy and align expectations with the board.

  • How to lead the partnership with Sales and Product to ensure alignment on Go-To-Market.

  • How to leverage data and build a relationship with the CFO and finance team.

  • How to advocate for marketing at board meetings and secure the right-sized budget.

Register for the session

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ABOUT THE HOST

Shiv Narayanan is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand generation.

He is also the bestselling author of Post-Acquisition Marketing and Exit-Ready Marketing, and the host of the Private Equity Value Creation Podcast. 

Get proven frameworks for building a sophisticated marketing function in Shiv's new book, launching July 16.

 

Exit-Ready Marketing

The 9-Step Framework to Maximizing Your Valuation

“Exit-Ready Marketing gets you in the head of the PE playbook for GTM that investors use to get more value from your company after you sell. Read this book now and get that value for yourself.”

Kevin Mosley

General Partner at Jurassic Capital
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“Marketing ROI has been a black box for too many for too long, Shiv Narayanan demystifies the subject.”

Matt Gallagher

Portfolio CRO at Hg Capital
Learn more

How to Chart a Course to CMO

Thursday 18 July 2024, 12PM ET / 9AM PT