WEBINAR
Expanding to the US: How to Build a Go-to-Market Strategy for New Geographies
Thursday, June 23rd, 2026
11am ET/8am PT
Expanding to the US comes with real upside and real risk. Get it right and you open up a large new revenue base. Get it wrong and you burn resources and dilute the brand you've built at home.
In this webinar, Shiv Narayanan, Founder & CEO of How To SaaS, will walk through a practical framework for evaluating and building a go-to-market strategy for a new market, and show you what it takes to execute a successful expansion.
You'll learn:
- How to know if expanding into a new market is the right next step for your business
- The core principles of good marketing that apply in any geography, and how to work through them systematically, in the right order
- The framework for building a go-to-market strategy that sets your expansion up to succeed
Join us on Thursday, June 23rd at 11am ET/8am PT.
Register for the live webinar
ABOUT THE HOST
Shiv Narayanan is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand generation.
He is also the bestselling author of Post-Acquisition Marketing and Exit-Ready Marketing, and the host of the Private Equity Value Creation Podcast.