WEBINAR
How to Adapt to AI Search and Drive More Inbound Traffic
Thursday, August 13th, 2026
12pm ET/9am PT
Most companies have been seeing declining inbound traffic in 2026. Disappointing paid media performance and declining SEO visibility are symptoms of a core shift in search due to the rise of AI: AI Overviews are pushing organic links further down the page, zero-click searches are rising and many buyers now research and shortlist solutions through AI platforms before they ever visit your website.
In this session, Shiv Narayanan, Founder and CEO of How To SaaS, breaks down what's changing in organic and paid search, from buyer journeys to ad placements to how AI decides which companies get mentioned.
Join us to get a roadmap for staying visible and competitive in the new search landscape.
You'll learn:
- How AI has impacted search and advertising, and why it's driving the decline in inbound traffic
- What signals AI platforms use to decide who gets cited, mentioned and recommended
- How to build the kind of expertise that AI platforms recognize and trust
- A proven process to optimize your marketing for AI search
Join us on Thursday, August 13th at 12pm ET/9am PT.
Register for the live webinar
ABOUT THE HOST
Shiv Narayanan is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand generation.
He is also the bestselling author of Post-Acquisition Marketing and Exit-Ready Marketing, and the host of the Private Equity Value Creation Podcast.