WEBINAR

Scaling Smarter, Faster: Marketing in a World With AI

Wednesday 5 November 2025, 12PM ET / 9AM PT

The buyer journey has shifted dramatically with the rise of AI. Traditional go-to-market strategies are no longer enough to drive growth, and companies that fail to adapt risk declining pipeline, rising CAC and lower valuations.

In this free 60-minute webinar with Shiv Narayanan, Founder & CEO of How To SaaS, will share a practical framework for building marketing engines that create real value in an AI-first world. You’ll walk away with actionable strategies to protect and grow revenue, boost efficiency and position your business for long-term success.

You’ll learn:

How AI is reshaping the buyer journey, and how this is affecting pipeline and revenue
The impact of being invisible to AI platforms, and how to address this
Practical steps to accelerate efficient growth with AI
The biggest marketing value creation opportunities in 2025 and beyond

Register for the session

ABOUT THE HOST

Shiv Narayanan is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand generation.

He is also the bestselling author of Post-Acquisition Marketing and Exit-Ready Marketing, and the host of the Private Equity Value Creation Podcast.

C-level marketing expertise to drive top-line revenue growth & enterprise value

Marketing is often an untapped growth lever within SaaS companies. We help you leverage the full potential of marketing and shift it from a cost center into a revenue-accountable function that drives predictable pipeline.