Marketers often complain about a lack of budget, yet the same marketers invest significant portions of their limited resources into things that don't work.
Instead, look at how much of your marketing budget is going into these kinds of activities that produce virtually no impact.
Sure, things like Content Syndication raise awareness on broad channels but in most companies the impact to revenue is little (with or even without attribution).
Same marketing budget, entirely different impact on revenue, profitability and enterprise value creation.
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