Increasing marketing impact by stopping bad ROI activities
Marketers often complain about a lack of budget, yet the same marketers invest significant portions of their limited resources into things that don't work.
These include:
-Content Syndication
-Overpaying Gartner
-Press Releases
-Buying Lists
Instead, look at how much of your marketing budget is going into these kinds of activities that produce virtually no impact.
Sure, things like Content Syndication raise awareness on broad channels but in most companies the impact to revenue is little (with or even without attribution).
Instead:
- Create a strong point-of-view for your business, prospects, customers and market
- Produce phenomenal content to become the go-to resource for your customers and market to learn from.
- Increase distribution to your ideal customers through targeted efforts.
Same marketing budget, entirely different impact on revenue, profitability and enterprise value creation.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.
Buy our bestselling book: Post-Acquisition Marketing
Are you a B2B Investor, CEO or Marketing Leader? Post-Acquisition Marketing will give you the tried-and-tested framework you need to increase marketing investment and hit aggressive growth targets.
About How To SaaS
We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.