Your thought leadership content and your positioning / messaging should be directly connected to your product roadmap.
What good is it to talk about the leading edge if your product can't deliver on that promise?
This is where Marketing and Product working together can create a significant amount of value for the business.
It is also often work that Marketers don't spend as much time on because near-term pipeline generation is always a priority.
But the more time that's spent in aligning Product / Delivery and what the customer receives with what is promised / communicated on front-end, the stronger a company's ability to scale.
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