What Not to Do With Your Website Messaging
Your homepage and website are not a self-promotional tool to talk about how great you and your company are.
Your customers and prospects encounter your website on a journey of trying to resolve a particular pain point.
Do not waste that opportunity by talking about:
-Awards you've won
-Companies you've acquired
-New branding you just launched
None of these things focus on what's really important: helping the customer achieve a stated or unstated goal.
Do this instead:
1) Nail down your positioning and messaging, including who you help
2) Showcase the benefits of your solution and what transformation you help them achieve
3) Include success stories and proof points to highlight how others have found success in a similar position
Wasting the first 10 seconds you have with a prospect on anything else is wasting some of the most precious sales and marketing real estate available.
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