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Episode 20: How to Build a Product-led Go-to-Market Strategy with Paul Teshima, CEO of Nudge.ai

“In the early days, Customer Success reps are almost like pseudo Product Managers.”
-Paul Teshima, CEO of Nudge.ai

On Episode 20 of the How To SaaS podcast, Shiv interviews Paul Teshima, CEO of Nudge.ai, on how to build a product-led go-to-market strategy.

Paul is one of the most experienced SaaS founders in Toronto and brings a ton of experience to the conversation (he was a co-founder of Eloqua, which was eventually acquired by Oracle). Since then, Paul has gone out to found Nudge.ai, a tool that enables sales reps to leverage the power of relationships and AI in sales conversations.

Paul and I discuss:

  • Why the best product is finally starting to win in the marketplace
  • Why Nudge.ai is hiring Customer Success reps before it scales Sales and Marketing
  • How Nudge managed to raise $5M in funding pre-revenue
  • How relationships and AI will transform sales going forward

We cover lots more in the conversation. Here is my interview with Paul:

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Episode 19: The 5 Critical Factors of Private Equity Investing in SaaS Companies With Zane Tarence

On Episode 19 of the How To SaaS podcast, Shiv Narayanan talks to Zane Tarence, Managing Director of Founders Investment Banking, on the 5 critical factors private equity investors analyze when investing in SaaS companies.

Zane and FoundersIB also host an annual event for SaaS founders, CEOs, executives and private equity investors called Silicon Y’all. This year, I’ll be speaking at this event and talking about growing Wild Apricot to $10MM in ARR without a sales team.

 

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Episode 18: How To Find Product-Market Fit for Your SaaS Company With Will Dinkel, CEO of Nova.ai

On Episode 18 of the How To SaaS podcast, Shiv Narayanan talks to Will Dinkel (CEO of Nova.ai) on how to find product-market fit for your SaaS company, Will’s journey through YCombinator and all the struggles involved in the early stages of a startup.

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Episode 17: Nicholas Kusmich on How to Leverage Facebook Ads for SaaS Companies

On Episode 17 of the How To SaaS podcast, Shiv Narayanan interviews Nicholas Kusmich (www.nicholaskusmich.com) — the go-to expert on Facebook ads. Nicholas has worked with all kinds of industry leaders, including Tony Robbins, Robin Sharma, Joe Polish, and many SaaS companies, including SamCart, Zapable and more.

Shiv and Nicholas discuss all the ways in which SaaS companies could leverage Facebook ads as a new channel of acquisition. A lot of SaaS companies are leaving money on the table by ignoring low-hanging fruit on Facebook. Topics we touch on include:

  • Should SaaS companies be using Facebook ads before Google, Bing, Capterra are optimized
  • Where to start with Facebook ads
  • What kinds of campaigns and funnels work on Facebook and what kinds usually fail
  • Who to show ads for your SaaS product to and how to find them within the targeting on Facebook
  • Keeping unit economics in check when it comes to CAC, ACV and Payback Period

Check out Nick’s latest book: Give –...

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Episode 16: Neil Patel on Why Content Marketing is Not For Every SaaS Company

On Episode 16 of the How To SaaS podcast, Shiv Narayanan interviews Neil Patel, the guru of content marketing. The interview starts with a discussion on how SaaS companies can leverage content as a source of traffic and leads but quickly transitions to Neil’s take on whether or not all SaaS companies should be doing content marketing, especially in the early days or if funding is limited, where other channels can likely produce a more immediate return.

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Episode 15: How To Generate 8K Leads Per Month with 8 Simple Rules of A/B Testing ft. Lars Lofgren

On episode 15 of the How To SaaS podcast, Shiv Narayanan interviews Lars Lofgren, Head of Growth at I Will Teach You To Be Rich and former Head of Marketing at Kissmetrics. Lars has had the unique opportunity of working with 3 marketing all stars in Hiten Shah, Neil Patel and now Ramit Sethi, so he has a ton of experience and mentorship to pull from. Shiv and Lars discuss:

  • How Lars was able to generate 8000 leads per month at Kissmetrics
  • How to generate millions of visitors to your blog
  • Lars’ 8 simple rules of A/B testing that you and your marketing team HAVE to listen to

Listen to the episode now:

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Episode 14: How To Use Your Brand to Say “No” to Good Opportunities With Laura Roeder, CEO of Meet Edgar

On Episode 14 of the How To SaaS podcast, Shiv Narayanan interviews Laura Roeder, Founder and CEO of Meet Edgar, on how to use your brand to say “No” to good opportunities to uncover the story behind the critical decisions that helped grow Edgar to $4MM in ARR in just 3 years.

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Episode 13: How To Manipulate the Media and Build a PR Machine Like Donald Trump With Tucker Max

On Episode 13 of the How To SaaS podcast, Shiv Narayanan interviews bestselling author Tucker Max on how to manipulate the media and build a PR machine like Donald Trump.

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Episode 12: How To Deploy and Measure Radio Ads For Your SaaS Company

On Episode 12 of the How To SaaS podcast, Shiv Narayanan interviews Mitch Solway, the former VP of Marketing at Freshbooks, on how to deploy and measure radio ads as an avenue for acquiring customers.

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Episode 11: How To Acquire a SaaS Company and Build Synergies With Your Existing Business With Adam Fried, CEO of Simply Color Lab and ShootQ

“Businesses are more likely to die of indigestion than starvation. When you try to do too many things and not one thing great, it can be difficult.”
-Adam Fried, CEO of Simply Color Lab & ShootQ

Episode 11 of the How To SaaS podcast with Shiv Narayanan features Adam Fried, CEO of Simply Color Lab and ShootQ, on how to layer a retail business and a SaaS company on top of each other to create synergies and generate additional streams of revenue.

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