On episode 15 of the How To SaaS podcast, Shiv Narayanan interviews Lars Lofgren, Head of Growth at I Will Teach You To Be Rich and former Head of Marketing at Kissmetrics. Lars has had the unique opportunity of working with 3 marketing all stars in Hiten Shah, Neil Patel and now Ramit Sethi, so he has a ton of experience and mentorship to pull from. Shiv and Lars discuss:
Listen to the episode now:
On Episode 14 of the How To SaaS podcast, Shiv Narayanan interviews Laura Roeder, Founder and CEO of Meet Edgar, on how to use your brand to say “No” to good opportunities to uncover the story behind the critical decisions that helped grow Edgar to $4MM in ARR in just 3 years.
On Episode 13 of the How To SaaS podcast, Shiv Narayanan interviews bestselling author Tucker Max on how to manipulate the media and build a PR machine like Donald Trump.
On Episode 12 of the How To SaaS podcast, Shiv Narayanan interviews Mitch Solway, the former VP of Marketing at Freshbooks, on how to deploy and measure radio ads as an avenue for acquiring customers.
“Businesses are more likely to die of indigestion than starvation. When you try to do too many things and not one thing great, it can be difficult.”
-Adam Fried, CEO of Simply Color Lab & ShootQ
Episode 11 of the How To SaaS podcast with Shiv Narayanan features Adam Fried, CEO of Simply Color Lab and ShootQ, on how to layer a retail business and a SaaS company on top of each other to create synergies and generate additional streams of revenue.
“This is a quote from David Ogilvy: ‘Don’t count the people you reach. Instead, reach the people that count.'”
-Jon Miller, Founder & CEO of Engagio
Episode 10 of the How To SaaS podcast features Jon Miller, founder and CEO of Engagio, on how to plan, deploy and measure an Account-Based Everything strategy.
The interview is timely considering Jon was the former CMO of Marketo, which recently sold for $1.8 billion. We touch on that topic in the conversation before moving on to Account Based Everything.
In this episode, Jon and I cover the following:
We cover lots more in the conversation. Here is my interview with Jon:
“I want our customers to feel like they are our only customers.”
-Heather Foeh, VP of Customer Advocacy at Vision Critical
Episode 9 of the How To SaaS podcast with Shiv Narayanan features Heather Foeh, VP of Customer Advocacy at Vision Critical, on how to use Advocate Marketing as a land and expand strategy.
In this episode, Heather and I discuss how Vision Critical leverages existing clients as advocates to land future clients within the same company, including:
Here’s my interview with Heather:
“You have to adjust constantly.”
-Heather McCloskey, Inbound Marketing Manager at Uservoice
Episode 8 of the How To SaaS podcast with Shiv Narayanan features Heather McCloskey, Inbound Marketing Manager at Uservoice, and we discuss how to run your blog like a product manager.
We at Wild Apricot are clients of Uservoice’s powerful software and are using it to understand our users and prioritize our roadmap better. Given the application of their software, who better to talk about bringing product management to the realm of managing a blog?!
In this episode, you’ll learn the following:
Here’s my interview with Heather:
“I think a lot of people get funding when they don’t even know for sure if the product is worth selling.”
-Omar Zenhom, co-founder of the $100MBA and Webinar Ninja
Episode 7 of the How To SaaS podcast with Shiv Narayanan features Omar Zenhom, co-founder of the $100MBA & Webinar Ninja, on how to bootstrap a SaaS company using content marketing.
While listening to the conversation with Omar, you’ll learn the following:
“Do I want to be drinking a piña colada in a basement that is dingy, damp and wet or do I want to be drinking that piña colada on a beach in Hawaii?”
-Hana Abaza, VP of Marketing at Uberflip
Episode 6 of the How To SaaS podcast features Hana Abaza, VP of Marketing at Uberflip, on pioneering the Content Experience conversation and how their webinar strategy is helping them distribute the message to the market.
What’s fascinating about Uberflip is that they are trying to bridge an education gap within the market about Content. As Hana explains in the episode, 3 key stages of the content marketing process are well known: ideation, creation and distribution. The 4th, often neglected stage, is what Uberflip focuses on: the Content Experience.
While listening to the conversation with Hana, you’ll learn the following: