On Episode 23, I interview Elle Morgan (VP of Marketing at Woopra) on how to use Product Qualified Leads (PQLs) to close more opportunities.
The conversation with Elle is especially relevant for transactional SaaS companies who use a freemium and/or free trial model and do not have access to large sales teams to talk to all prospects 1-on-1.
Elle and I discuss:
On Episode 22 of the How To SaaS podcast, Shiv interviews Bryce Youngren, Managing Partner at Polaris Partners, and they discuss how SaaS companies can expand internationally.
Polaris is a Venture Capital and Private Equity firm with ~$4 billion in assets under management in its 8th round and invests in all kinds of early and growth stage technology companies. Bryce, in particular, focuses on more mature and later stage SaaS and healthcare technology companies.
In the episode, Bryce and Shiv discuss 5 strategies he and his portfolio companies have used to expand internationally, which are:
On Episode 21 of the How To SaaS podcast, I give a behind the scenes look of the Wild Apricot acquisition for the audience and talk about:
Listen to the episode here:
“In the early days, Customer Success reps are almost like pseudo Product Managers.”
-Paul Teshima, CEO of Nudge.ai
On Episode 20 of the How To SaaS podcast, Shiv interviews Paul Teshima, CEO of Nudge.ai, on how to build a product-led go-to-market strategy.
Paul is one of the most experienced SaaS founders in Toronto and brings a ton of experience to the conversation (he was a co-founder of Eloqua, which was eventually acquired by Oracle). Since then, Paul has gone out to found Nudge.ai, a tool that enables sales reps to leverage the power of relationships and AI in sales conversations.
Paul and I discuss:
We cover lots more in the conversation. Here is my interview with Paul:
On Episode 19 of the How To SaaS podcast, Shiv Narayanan talks to Zane Tarence, Managing Director of Founders Investment Banking, on the 5 critical factors private equity investors analyze when investing in SaaS companies.
Zane and FoundersIB also host an annual event for SaaS founders, CEOs, executives and private equity investors called Silicon Y’all. This year, I’ll be speaking at this event and talking about growing Wild Apricot to $10MM in ARR without a sales team.
On Episode 18 of the How To SaaS podcast, Shiv Narayanan talks to Will Dinkel (CEO of Nova.ai) on how to find product-market fit for your SaaS company, Will’s journey through YCombinator and all the struggles involved in the early stages of a startup.
On Episode 17 of the How To SaaS podcast, Shiv Narayanan interviews Nicholas Kusmich (www.nicholaskusmich.com) — the go-to expert on Facebook ads. Nicholas has worked with all kinds of industry leaders, including Tony Robbins, Robin Sharma, Joe Polish, and many SaaS companies, including SamCart, Zapable and more.
Shiv and Nicholas discuss all the ways in which SaaS companies could leverage Facebook ads as a new channel of acquisition. A lot of SaaS companies are leaving money on the table by ignoring low-hanging fruit on Facebook. Topics we touch on include:
Check out Nick’s latest book: Give –...
On Episode 16 of the How To SaaS podcast, Shiv Narayanan interviews Neil Patel, the guru of content marketing. The interview starts with a discussion on how SaaS companies can leverage content as a source of traffic and leads but quickly transitions to Neil’s take on whether or not all SaaS companies should be doing content marketing, especially in the early days or if funding is limited, where other channels can likely produce a more immediate return.
On episode 15 of the How To SaaS podcast, Shiv Narayanan interviews Lars Lofgren, Head of Growth at I Will Teach You To Be Rich and former Head of Marketing at Kissmetrics. Lars has had the unique opportunity of working with 3 marketing all stars in Hiten Shah, Neil Patel and now Ramit Sethi, so he has a ton of experience and mentorship to pull from. Shiv and Lars discuss:
Listen to the episode now:
On Episode 14 of the How To SaaS podcast, Shiv Narayanan interviews Laura Roeder, Founder and CEO of Meet Edgar, on how to use your brand to say “No” to good opportunities to uncover the story behind the critical decisions that helped grow Edgar to $4MM in ARR in just 3 years.