Increase marketing's contribution to revenue
Bring in CMO expertise to guide your team and build a high-performing marketing function.
Companies we've helped
Ideal Client Profile
ARR > $10M
We work with growing companies. Our CMO consulting engagements require companies to have reached a certain level of maturity.
ACV < $100K
To accelerate demand, companies with lower transaction sizes are often a better fit because of higher deal velocity and shorter sales cycles.
Marketing Team of 3+
Our engagements require involvement from the marketing team on staff to drive results. An in-house marketing leader is required.
Testimonials
David Nokes
CEO, Emergency Reporting
“One of the first decisions I made after our recent capitalization was to explore our lead generation model. I was immediately impressed with the proven track record of the How To SaaS team.
We spent the first 3 months designing a more aggressive go to market strategy, and began implementation shortly thereafter. The results have been better than I anticipated, and I would highly recommend How to SaaS for their knowledge, professionalism and competitive approach to ARR pipeline development.”
Michael Lipps
CEO at Intelerad Medical Systems
“One of the biggest outcomes for me as the CEO is greater confidence in how to structure and size an appropriate marketing budget for the organization going forward, based on the work we've done in the past few months."
Core CMO Consulting Work Streams
Data Operations & Reporting
Audit key funnel metrics benchmarks and understand conversion rates. Establish KPIs and set up infrastructure to measure Marketing's performance.
Demand Generation
Implement quick wins to improve short-term lead flow. Identify opportunities to scale, and build long-term demand gen strategy.
Content Strategy
Map out existing content inventory, identify content needed to support buyer journeys, and deliver roadmap of content to support demand gen activities.
Budgeting and Forecasting
Find efficiencies in existing spend. Forecast MQLs and budget needed to support sales projections. Make business case for right-sized marketing budget and deliver recommendations to the board.
Team Planning
Identify gaps in current team structure, recommend talent and resources to support scaling marketing, and support hiring.
Optional CMO Consulting Work Streams
Marketing Integration
Integrate marketing operations and activities of new acquisitions faster to scale M&A.
Account Based Marketing
Evaluate potential impact of ABM. Develop a plan for targeted outreach and nurture of high-value accounts.
Ready to explore working together?
See how How To SaaS can help you drive enterprise value through marketing.