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Increase marketing's contribution to revenue

Bring in CMO expertise to help you build an automated demand generation engine.

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Companies we've helped

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Ideal Client Profile

ARR > $10M

We work with growing companies. Our engagements require companies to have reached a certain level of maturity.

ACV < $100K

To accelerate demand, companies with lower transaction sizes are often a better fit because of higher deal velocity and shorter sales cycles.

Marketing Team of 3+

Our engagements require involvement from the marketing team on staff to drive results. An in-house marketing leader is required.

Testimonials

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David Nokes

CEO, Emergency Reporting

“One of the first decisions I made after our recent capitalization was to explore our lead generation model. I was provided contact information for How to SaaS and was immediately impressed with the proven track record of Shiv and his team. We spent the first 3 months designing a more aggressive go to market strategy, and began implementation shortly thereafter. The results have been better than I anticipated, and I would highly recommend How to SaaS for their knowledge, professionalism and competitive approach to ARR pipeline development.”

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Colin Greig

VP Demand Generation, Insight Software

“We've seen an 111% increase in Inbound Won Bookings since the engagement with Shiv and the How To SaaS team. He was critical to helping us build the framework to help us scale our demand generation efforts to deliver on our board's expectations."

Core Work Streams

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Data Operations & Reporting

Audit key funnel metrics benchmarks and understand conversion rates. Establish KPIs and tools to measure performance.

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Demand Generation

Implement quick wins to ramp up marketing contribution and identify long-term opportunities to scale demand.

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Content Strategy

Map out existing content inventory and identify content needed to support buyer journeys and demand generation activities

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Budgeting and Forecasting

Forecast MQLs needed to support sales projections and marketing budget needed to generate those MQLs.

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Team Planning

Identify gaps in current team structure, talent and resources needed to hit sales projections.

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Marketing Integration

Integrate marketing operations and activities of a new acquisition faster to scale M&A.

Ready to explore working together?

See how we can help you drive enterprise value through marketing.

Schedule Consult