Increase marketing's contribution to revenue
Bring in CMO expertise to help you build an automated demand generation engine.
Companies we've helped
Ideal Client Profile
ARR > $10M
We work with growing companies. Our engagements require companies to have reached a certain level of maturity.
ACV < $100K
To accelerate demand, companies with lower transaction sizes are often a better fit because of higher deal velocity and shorter sales cycles.
Marketing Team of 3+
Our engagements require involvement from the marketing team on staff to drive results. An in-house marketing leader is required.
Testimonials
David Nokes
CEO, Emergency Reporting
“One of the first decisions I made after our recent capitalization was to explore our lead generation model. I was provided contact information for How to SaaS and was immediately impressed with the proven track record of the team. We spent the first 3 months designing a more aggressive go to market strategy, and began implementation shortly thereafter. The results have been better than I anticipated, and I would highly recommend How to SaaS for their knowledge, professionalism and competitive approach to ARR pipeline development.”
Colin Greig
VP Demand Generation, Insight Software
“We've seen an 111% increase in Inbound Won Bookings since the engagement with the How To SaaS team. They were critical to helping us build the framework to help us scale our demand generation efforts to deliver on our board's expectations."
Core Work Streams
Data Operations & Reporting
Audit key funnel metrics benchmarks and understand conversion rates. Establish KPIs and set up infrastructure to measure performance.
Demand Generation
Implement quick wins to improve short-term lead flow, identify opportunities to scale, and build long-term demand gen strategy.
Content Strategy
Map out existing content inventory, identify content needed to support buyer journeys, and build roadmap of content to support demand gen activities.
Budgeting and Forecasting
Forecast MQLs and budget needed to support sales projections, make business case for additional marketing budget, and make recommendations to the board.
Team Planning
Identify gaps in current team structure, recommend talent and resources to support scaling marketing, and support hiring.
Marketing Integration
Integrate marketing operations and activities of new acquisitions faster to scale M&A.
Ready to explore working together?
See how we can help you drive enterprise value through marketing.