Increase marketing's contribution to revenue
Bring in CMO expertise to help you build an automated demand generation engine.
Companies we've helped
Ideal Client Profile
ARR > $10M
We work with growing companies. Our engagements require companies to have reached a certain level of maturity.
ACV < $100K
To accelerate demand, companies with lower transaction sizes are often a better fit because of higher deal velocity and shorter sales cycles.
Marketing Team of 3+
Our engagements require involvement from the marketing team on staff to drive results. An in-house marketing leader is required.
Testimonials
David Nokes
CEO, Emergency Reporting
“One of the first decisions I made after our recent capitalization was to explore our lead generation model. I was provided contact information for How to SaaS and was immediately impressed with the proven track record of Shiv and his team. We spent the first 3 months designing a more aggressive go to market strategy, and began implementation shortly thereafter. The results have been better than I anticipated, and I would highly recommend How to SaaS for their knowledge, professionalism and competitive approach to ARR pipeline development.”
Colin Greig
VP Demand Generation, Insight Software
“We've seen an 111% increase in Inbound Won Bookings since the engagement with Shiv and the How To SaaS team. He was critical to helping us build the framework to help us scale our demand generation efforts to deliver on our board's expectations."
Core Work Streams
Data Operations & Reporting
Audit key funnel metrics benchmarks and understand conversion rates. Establish KPIs and tools to measure performance.
Demand Generation
Implement quick wins to ramp up marketing contribution and identify long-term opportunities to scale demand.
Content Strategy
Map out existing content inventory and identify content needed to support buyer journeys and demand generation activities
Budgeting and Forecasting
Forecast MQLs needed to support sales projections and marketing budget needed to generate those MQLs.
Team Planning
Identify gaps in current team structure, talent and resources needed to hit sales projections.
Marketing Integration
Integrate marketing operations and activities of a new acquisition faster to scale M&A.
Ready to explore working together?
See how we can help you drive enterprise value through marketing.