Shiv Narayanan

Founder & CEO

Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen. Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018.

Interested in booking Shiv to speak at your conference? Get in touch via our Speaking page.

Farhad Chikhliwala

Chief Client Officer

As part of SaaS marketing teams and as the founder of his own business, Farhad has nearly a decade of experience helping companies generate demand and scale at speed. In his spare time, he has started growing prize-winning vegetables.

Donald Cowper

Chief Operating Officer

Donald is a bestselling author of several business books and a marketing professional who has worked at some of the top SaaS businesses in Toronto. His ebook with FreshBooks, Breaking the Time Barrier, saw over 130,000 downloads within the first three months. He also cofounded a successful training business from his kitchen table, which grew into a multi-million-dollar enterprise.

Taylor Moore

VP of Brand & Communications

Taylor has spent the last decade in the SaaS world in both sales and marketing functions. Most recently she led the Communications team at TouchBistro, where she managed content, social, and brand for the company during their Series A, B, C and D funding. Taylor consults with SaaS businesses on content marketing, messaging, and positioning, and is on a personal journey to find the best cheeseburger in the world.

Kate Hawkes

VP of Marketing

Kate is a content creator and strategist who helps businesses attract, educate, and retain customers with content. She has previously worked with growing SaaS companies to deliver campaigns that support all stages of the customer lifecycle.

Tatiana Morand

Director of Client Marketing

Tatiana is passionate about helping SaaS companies create effective, engaging marketing and stand out from the noise. In her time managing Wild Apricot's content and SEO programs, she grew organic traffic 35% and leads 60% YOY. In her spare time, she finds the best brunch in Toronto and works on her fantasy novel.

Esha Khan

Director of Product Marketing

Esha has worked both in-house and agency roles, primarily with startup and enterprise SaaS and tech companies. She specializes in B2B product marketing, and has created and overseen the development of hundreds of content assets across numerous brands, including high-performing conversion copy. She values exchanging ideas and learning from fellow marketers.

Artie Shlykov

Director of Demand Generation

Artie is a seasoned digital marketer specializing in demand generation. He contributed to building the demand generation function for clients here at How To SaaS, spent time in the weeds managing demand generation accounts with several agencies, and now supports our internal marketing function.

Bronwyn Kienapple

Content Strategist

Bronwyn Kienapple is a SaaS content marketing leader with a proven track record of building a content machine from zero and driving organic traffic and conversions at both B2B and B2C startups. She specializes in revenue-accountable content marketing that’s guided by the numbers, but balanced by a flair for storytelling gleaned from a background in journalism, PR and creative writing. Her passion is strategy and supporting content teams to deliver work that feels meaningful, while also driving results that get them more budget and support.

Ellen Craig

Client Operations Lead

Ellen has been building and scaling demand generation at SaaS companies focusing on paid media and conversion rate optimization. She has also managed campaigns for Air Canada and Mazda. In her spare time she works on building her dog Henry’s instagram page, @henrythecockapooking.

Jason Wiseman

Sales Lead

Jason has been in the SaaS world across multiple roles for over 10 years, as both a manager and a salesman. When he's not spreading the word about the amazing work going on at How To Saas, he enjoys playing sports and training his dog.

Siva Girijavallabhan

Demand Gen Manager

Siva is a data-driven marketer with 10-plus years of experience in a SaaS environment. He has strong fondness for digital analytics and brings data-backed insights to formulate strategies. When he is not immersed in the world of How To SaaS he enjoys embarking on road trips, experimenting with cooking, and dedicating his efforts to marketing his wife's business.

Gordon Cheng

Video Marketing Manager

Gordon eats, sleeps, and breathes Adobe. From making memes in Photoshop, to creating deepfakes in After Effects, there is always something absurd to be made. When he's not scavenging for controversial sound bites, you’ll catch him practicing latte art.