Tap into SaaS expertise
Our team has decades of experience with SaaS business of all sizes, industries, and stages.
Founder & CEO
Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen. Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018.
Interested in booking Shiv to speak at your conference? Get in touch via our Speaking page.
Chief Operating Officer
Donald is a bestselling author of several business books and a marketing professional who has worked at some of the top SaaS businesses in Toronto. His ebook with FreshBooks, Breaking the Time Barrier, saw over 130,000 downloads within the first three months. He also cofounded a successful training business from his kitchen table, which grew into a multi-million-dollar enterprise.
VP of Brand & Communications
Taylor has spent the last decade in the SaaS world in both sales and marketing functions. Most recently she led the Communications team at TouchBistro, where she managed content, social, and brand for the company during their Series A, B, C and D funding. Taylor consults with SaaS businesses on content marketing, messaging, and positioning, and is on a personal journey to find the best cheeseburger in the world.
VP of Marketing (Client)
Cassandra is veteran B2B SaaS marketer who has led high-performance marketing teams at some of the fastest-growing software companies in Canada. With a decade of experience working at two MarTech companies, she's passionate about helping marketers increase their impact on pipeline and revenue. Away from the Macbook, you can find her paddling a canoe in the Canadian backcountry wilderness with her family (when the water isn't frozen).
Demand Gen Manager
Siva is a data-driven marketer with 10-plus years of experience in a SaaS environment. He has strong fondness for digital analytics and brings data-backed insights to formulate strategies. When he is not immersed in the world of How To SaaS he enjoys embarking on road trips, experimenting with cooking, and dedicating his efforts to marketing his wife's business.
Director of Client Marketing
Tatiana is passionate about helping SaaS companies create effective, engaging marketing and stand out from the noise. In her time managing Wild Apricot's content and SEO programs, she grew organic traffic 35% and leads 60% YOY. In her spare time, she finds the best brunch in Toronto and works on her fantasy novel.
Bronwyn Kienapple is a SaaS content marketing leader with a proven track record of building a content machine from zero and driving organic traffic and conversions at both B2B and B2C startups. She specializes in revenue-accountable content marketing that’s guided by the numbers, but balanced by a flair for storytelling gleaned from a background in journalism, PR and creative writing. Her passion is strategy and supporting content teams to deliver work that feels meaningful, while also driving results that get them more budget and support.
Client Operations Lead
Ellen has been building and scaling demand generation at SaaS companies focusing on paid media and conversion rate optimization. She has also managed campaigns for Air Canada and Mazda. In her spare time she works on building her dog Henry’s instagram page, @henrythecockapooking.
Senior Paid Media Strategist
A self-taught marketer, Akash brings a deep specialization in all things demand generation. He loves diving into strategy and execution and has effectively managed over $5 million in ad spend to help businesses scale. In his spare time, you can find him nerding out over video games or a Dungeons & Dragons campaign.
Video Marketing Manager
Gordon eats, sleeps, and breathes Adobe. From making memes in Photoshop, to creating deepfakes in After Effects, there is always something absurd to be made. When he's not scavenging for controversial sound bites, you’ll catch him practicing latte art.