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Build an automated demand generation engine

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Get expert support integrating after acquisitions and building marketing systems that drive top-line revenue growth.

Results our clients have seen


inbound traffic and lead generation


increase closed-won bookings from marketing


decrease cost per opportunity

Marketing Transformation Workstreams

Data operations

Data Operations & Reporting

Audit key funnel metrics benchmarks and understand conversion rates. Establish KPIs and set up infrastructure to measure performance.

Demand generation

Demand Generation

Implement quick wins to improve short-term lead flow, identify opportunities to scale, and build long-term demand gen strategy.

Content strategy

Content Strategy

Map out existing content inventory, identify content needed to support buyer journeys, and build roadmap of content to support demand gen activities.

Budgeting and forecasting

Budgeting and Forecasting

Forecast MQLs and budget needed to support sales projections, make business case for right-sized marketing budget, and make recommendations to the board.

Team planning

Team Planning

Identify gaps in current team structure, recommend talent and resources to support scaling marketing, and support hiring. 

Marketing integration

Marketing Integration

Integrate marketing operations and activities of new acquisitions faster to scale M&A.

Companies we've helped

TA Associates
Insight software
Emergency reporting

Ideal Client Profile

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Case studies

Top of Mind Networks ($10M+)

  • Overhauled marketing metrics to build targets and measure success
  • Increased leads through new demand gen channels
  • Increased marketing investment by proving ROI
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David Nokes

Nick Belenky

CRO, Top of Mind Networks

"How To SaaS gave us the confidence to move through diversified demand generation streams. For example, we were told about Capterra through How To SaaS, and, sure enough, we've got leads coming in from Capterra - something we never even considered at the beginning of the year."

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HelpSystems ($200M+)

  • 200% increase in Closed Won Bookings from Marketing
  • Scaled marketing budget by $1M
  • 45% decrease in cost per opportunity
  • 17% increase in organic traffic
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David Nokes

Mike Devine

VP Marketing, HelpSystems

The How To SaaS team was extremely pragmatic and focused on the highest value areas. Our team is much better positioned now to further grow marketing contribution to pipeline and generate more winnable SQLs.

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