Rapidly scale your company’s ARR
Unlock revenue potential with data-driven marketing consulting
We work with CEOs of leading SaaS companies
“How To SaaS turned our Marketing into a force-multiplier for
revenue growth."
Bill Hayes
CEO, Top of Mind
We help SaaS CEOs hit ambitious revenue targets
Visibility
Get to the truth about what is and isn’t working — without getting swamped with endless spreadsheets. From demand gen channels to budget allocation to team members, we audit every aspect of the marketing function and give you the board-level data you need to make decisions.
Efficiency
Avoid misspent budget and wasted time by doing things in the right order — we take companies through a tested, methodical process to get it right the first time. We focus on the biggest impact drivers so companies can do more with less.
External perspective
We act as your outsourced CMO, with the bandwidth and external perspective to work on what internal teams often overlook — developing the right strategy. Access objective, C-level thinking and get support building the right team for long-term success.
Speed to scale
Never miss a revenue target again — plug into frameworks, models and strategies we’ve crafted working with 80+ SaaS businesses to rapidly achieve revenue growth. Get audit, analysis, recommendations and an actionable roadmap for scaling revenue, all within four months.
Speak with our team about how we can support your company
SaaS CEOs bring us in to address these challenges
Strategic planning
Get Determine the marketing budget required to hit targets and identify areas to cut spend.
Prep for sale
Build the right marketing action plan in the first 100 days post acquisition.
Fractional CMO
Accelerate demand with the right marketing strategy and roadmap for execution.
Scaling M&A
Quickly integrate marketing operations of new acquisitions into your platform company.
How we've supported other SaaS CEOs
“Once you get a sense for the way How To SaaS helps transform ineffective marketing organizations into effective ones, as a CEO, it makes sense to go back to the people and to teams you can trust to deliver.”
Mike Lipps
CEO at Intelerad
Healthcare
Annual Revenue: $100M+
- Transformed marketing organizations to be process-driven
- Helped fill key roles in the marketing team
- Identified quick wins for demand generation
- Secured marketing investment to start experiments within the fiscal year
Learn how we can help your company drive sustainable revenue growth
Featured resources
Why Digital Marketing is the Next Big Growth Lever
Find out why digital marketing is so important for company growth, and how you can scale marketing efforts forbetter ROI.
The New Approach That Helped a CEO Scale Their Company's Growth
Learn about a CEO's experience of scaling a SaaS company with marketing, from the challenges they were facing to the results they saw.
4 Critical Inputs for Your Marketing Team Structure
The right marketing team is key to maximizing impact. Get a framework for building the right marketing org structure for your particular situation.