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Learn about key marketing topics with these deep-dive webinars and slide decks.

How to Use Data to Build a Demand Generation Engine

  • Why so many businesses struggle to build a demand engine
  • 6 critical steps in a data-driven approach
  • A quick start guide you can put into practice today
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How to Build a Content Roadmap and Secure More Budget to Execute on It

  • Why content is often relegated to being a support function
  • A 5 step process to prioritize the right content for your business context
  • How to use this information to make a data-backed business case for more content budget
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How to Structure Your Marketing Team to Maximize Impact

  • The key marketing function areas your team needs to cover
  • How to audit your current org structure and identify gaps
  • How to build a hiring roadmap for the team you need to hit revenue targets
  • Common marketing team mistakes - and how to avoid them
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How to Scale Paid Media Regardless of What Stage You're At

  • Using paid media with content to maximize value
  • Auditing performance of existing paid media campaigns
  • Calculating paid media budgets and where to spend them
  • Prioritizing scaling the right paid media projects
Watch the webinar

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