With a limited time to increase enterprise value on the companies they acquire, many firms rely on pricing increases and scaling sales efforts as ‘quick fixes’ to grow revenue.

But this approach tends to limit the return the business can generate because it doesn’t address a shortage in the pipeline sales teams need to hit quota.

The first 100 days after an acquisition are critical.

To help you hit targets within tight timeframes, we give your portcos access to the right marketing strategies and expertise to quickly scale enterprise value.

To deliver the best return, companies need to grow in a process-driven way.

We build the foundational marketing structures portfolio companies need to grow sustainably.

There are limited resources PE firms can dedicate to each portco.

With bandwidth stretched across the entire portfolio, most PE firms don’t have time to get into the weeds with each company.

We do.

Portco teams are focused on execution.

We act as your outsourced marketing operations partner, with the bandwidth and expertise to work on what portco teams often overlook — developing the right strategy.

Many marketing functions aren't maximizing returns on investment.

We audit the current marketing spend to find efficiencies, and calculate the right sized marketing budget to deliver sales pipeline.

To scale pipeline, Marketing needs to build 5 critical layers in the right order.

We help companies work through layers 3 and 4 as quickly as possible to rapidly drive revenue growth.

Pre-Acquisition

You have:
A target B2B company you're considering acquiring.

You need:
Quick, concise insights into current growth performance, future potential and resources needed to scale the company in the first 100 days.

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Existing Investments 

You have:
A portco that hasn’t fully leveraged marketing. Perhaps it's the first 100 post-close, or you're prepping for sale.

You need:
An experienced marketing partner who can deliver a strategy for accelerated growth.

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Periods of Transition

You have:
A new acquisition in a platform company, or turnover in the marketing leadership.

You need:

A fractional CMO partner who can build a new direction for marketing and be a part of the leadership team.

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