Build an automated demand generation engine
We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
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Schedule a 30-minute call to discuss how we can help your business.
Our SaaS North Session
Missed the session or want to take a deeper dive into the topics Shiv covered? You can find the slides from his session below.
About How To SaaS
We work with leading SaaS companies and Private Equity investors.
Who we work with
We work with Private Equity Firms, CEOs and Marketing Leaders to build a scientific approach to scale demand generation.
Our Process
We take our clients through a 5-stream engagement with the goal of building a predictable marketing engine.
Data Ops & Reporting
Audit key funnel metrics benchmarks and understand conversion rates. Establish KPIs and set up infrastructure to measure performance.
Demand Generation
Implement quick wins to improve short-term lead flow, identify opportunities to scale, and build long-term demand gen strategy.
Content
Map out existing content inventory, identify content needed to support buyer journeys, and build roadmap of content to support demand gen activities.
Team
Identify gaps in current team structure, recommend talent and resources to support scaling marketing, and support hiring.
Budget & Financials
Forecast MQLs and budget needed to support sales projections, make business case for additional marketing budget, and make recommendations to the board.
Marketing Integration
Integrate marketing operations and activities of new acquisitions faster to scale M&A.
Ideal Customer Profile
We work with high velocity SaaS companies, doing at least $5M in revenue, with a large TAM and an ACV below $100K.
Success Stories
We've helped scale marketing for companies of all sizes, from $5M in ARR to upwards of $300M.
InsightSoftware ($100M+ Revenue)
- Increased Inbound Closed Won bookings by 111%
- Made business case to scale digital demand gen profitably from $2M to $3M annually
- Helped hire VP of Demand Gen and Director of Marketing Operations
Lacey Ford
SVP Marketing, InsightSoftware
“The How To SaaS team was critical to helping us build the framework to help us scale our demand generation efforts to deliver on our board's expectations. We are ready to scale for future growth and I would highly recommend working with them."
HelpSystems ($200M+ Revenue)
- 200% increase in Closed Won Bookings from Marketing
- Scaled marketing budget by $1M
- Dedicated engagements across multiple product lines
Mike Devine
VP Marketing, HelpSystems
“How To SaaS is one of the best partners I’ve worked with. Unlike many firms who love to boil the ocean from market to message to media, the team was extremely pragmatic and focused on the highest value areas. Our team is much better positioned now to further grow marketing contribution to pipeline and generation more winnable SQLs."
Testimonials
Bryce Youngren
Managing Partner, Polaris
“The How To SaaS team is my first call when my investments need help with digital marketing."
Michael Libert
SVP, TA Associates
“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”
Mike Lipps
CEO, Intelerad
"What the How to SaaS team has done for us is transform marketing organizations from individual, inconsistent, people-driven organizations into process-driven ones."
Ready to explore working together?
See how How To SaaS can help you drive enterprise value through marketing.