Strategic Planning
Drive top-line revenue growth with a strategic approach to marketing.
Get C-level marketing support to build a high-performing demand engine
We help leading SaaS companies transform marketing with strategic planning
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Outcomes you can expect
Improve data visibility
Inform strategic decisions with an objective analysis of marketing performance.
- See historical conversion rates, ROI and how marketing activities are impacting pipeline.
- Deliver a financial forecast and budget needed to hit revenue targets.
- Develop board-level reporting that connects marketing spend to high-level business results.
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Find efficiencies
Streamline resources by focusing in on the activities that move the needle.
- Audit and suggest new structure for marketing teams, tech stack and reporting.
- Identify areas of overspending on ineffective campaigns.
- Build a data-backed approach to growth that aligns marketing and sales.
Scale sustainably
Accelerate revenue growth with the right marketing strategy and team.
- Laser in on underleveraged demand generation channels.
- Generate roadmaps to capture more leads and increase conversion rates.
- Identify gaps in the marketing team and hire for the skillsets needed to support growth.
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Maximize the impact of your marketing dollars
Book your free consult to learn how we can support your business
How we've supported other companies
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Real estate CRM
$30M+
- Overhauled marketing metrics to build targets and measure success
- Increased leads through new demand gen channels
- Increased marketing investment by proving ROI
What you get
Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Here’s a sample of the outputs your engagement could include.
Let’s discuss how we can help you increase marketing contribution to pipeline
Book a time to speak with our team.
Resources
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How to Use Data to Build a Demand Generation Engine
Find out the 6 critical steps in a data-driven approach and a quick start guide you can put into practice today.
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How to Build a Content Roadmap
Learn how to apply a strategic approach to content, including how to figure out where to focus your attention and resources.
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Marketing Budget Calculator + Benchmark Report
Calculate the right-sized marketing budget for your business and see how your budget measures up to other companies in your vertical.