Strategic Planning
Drive top-line revenue growth with a strategic approach to marketing.
Is something just not clicking in your marketing function?
These common challenges can be symptoms of not having the right strategy in place:
Low ROI on marketing spend
Missed revenue targets
High turnover of marketing team
Get C-level marketing support to build a high-performing demand engine
We help leading SaaS companies transform marketing with strategic planning
Our value creation approach
Outcomes you can expect
Improve data visibility
Inform strategic decisions with an objective analysis of marketing performance.
- See historical conversion rates, ROI and how marketing activities are impacting pipeline.
- Deliver a financial forecast and budget needed to hit revenue targets.
- Develop board-level reporting that connects marketing spend to high-level business results.
Find efficiencies
Streamline resources by focusing in on the activities that move the needle.
- Audit and suggest new structure for marketing teams, tech stack and reporting.
- Identify areas of overspending on ineffective campaigns.
- Build a data-backed approach to growth that aligns marketing and sales.
Scale sustainably
Accelerate revenue growth with the right marketing strategy and team.
- Laser in on underleveraged demand generation channels.
- Generate roadmaps to capture more leads and increase conversion rates.
- Identify gaps in the marketing team and hire for the skillsets needed to support growth.
Maximize the impact of your marketing dollars
Book your free consult to learn how we can support your business
How we've supported other companies
“Our How To SaaS engagement let us prove to our board that the investment in the marketing team could pay measurable dividends. For us, the primary contribution from How To SaaS is the measurability of those investments.”
Nick Belenky, Former EVP Sales at Top of Mind
Real estate CRM
$30M+
- Overhauled marketing metrics to build targets and measure success
- Increased leads through new demand gen channels
- Increased marketing investment by proving ROI
What you get
Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Here’s a sample of the outputs your engagement could include.
Demand gen
Analysis of current demand gen activities and development of strategy that includes quick wins and opportunities to scale.
Budget & forecasting
Forecast data model of MQLs needed to support sales projections and recommended marketing budget required to hit MQL targets.
Team & resources
Audit current marketing team and develop new structure aligned to the recommended go-to-market strategy.
Content
Audit content inventory to identify gaps and deliver a roadmap of priority content needed to support pipeline and conversion.
Let’s discuss how we can help you increase marketing contribution to pipeline
Book a time to speak with our team.
Resources
How to Use Data to Build a Demand Generation Engine
Find out the 6 critical steps in a data-driven approach and a quick start guide you can put into practice today.
How to Build a Content Roadmap
Learn how to apply a strategic approach to content, including how to figure out where to focus your attention and resources.
Marketing Budget Calculator + Benchmark Report
Calculate the right-sized marketing budget for your business and see how your budget measures up to other companies in your vertical.