Repositioning & Rebranding
Preserve your marketing pipeline throughout a major rebrand.
Get expert support through periods of marketing transition
We work with leading SaaS companies through the process of rebranding
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Outcomes you can expect
Get clarity on pipeline
Improve visibility into marketing-generated opportunities and ROI during and after rebranding.
- Connect dollars spent through to dollars generated with full-funnel tracking and reporting.
- Analyze historical conversion rates and CAC to show impact on pipeline and spend.
- Set data-backed benchmarks and KPIs that connect marketing programs to high-level business results.
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Refocus go-to-market
Engage your target audience with a unified go-to-market tailored to your new brand.
- Roadmap updates needed in messaging and product marketing.
- Update and optimize website to convert the right types of leads.
- Develop strategy for content to support new customer journey.
Scale sustainably
Accelerate revenue growth with the right marketing strategy and team.
- Find efficiencies in underperforming demand gen campaigns.
- Generate roadmaps to leverage new demand gen opportunities.
- Identify gaps in the marketing team and hire for the skillsets needed to support growth.
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Expert marketing support to minimize revenue disruption through rebrands
Book your free consult to learn how we can support your business
How we've supported other companies
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IT Services
$800M+
- 200% increase in Closed Won Bookings from Marketing.
- Scaled marketing budget by $1M.
- 45% decrease in cost per opportunity.
- 17% increase in organic traffic.
What you get
Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Here’s a sample of the outputs your engagement could include.
Let’s discuss how we can support your company through periods of transformation
Book a time to speak with our team.
Resources
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The Ultimate Marketing Integration Checklist
If you're planning to integrate marketing functions after a merger or acquisition, this checklist will help you manage the marketing integration process.
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Post-Acquisition Marketing
Get an in-depth framework for creating enterprise value in the first 100 days.
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Marketing Budget Calculator + Benchmark Report
Find out how your marketing budget measures up to other companies in your vertical.