Is the latest addition to your portfolio on track to miss revenue targets?
Many PE firms see these challenges in new acquisitions:
Lack of clarity on where deals are coming from
Inefficient use of budget
Overlooking or underleveragingÂ
opportunities to scale
Drive top-line revenue growth with the right go-to-market strategy
We work with leading SaaS companies after acquisitions
Our value creation approach
Outcomes you can expect
Forecast resources
Calculate the budget needed to support post-acquisition growth.
- See historical conversion rates, ROI and contribution to pipeline.
- Determine how campaigns are impacting high-level business goals.
- Project marketing spend needed to hit revenue targets.
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Find efficiencies
Streamline resources by focusing in on the activities that move the needle.
- Integrate marketing teams, infrastructure, tech stack and reporting.
- Identify areas of overspending on ineffective campaigns.
- Build a data-backed approach to growth that aligns marketing and sales.
Scale in the first 100 days
Accelerate revenue growth with the right marketing strategy and team.
- Pinpoint which demand generation channels have the potential for growth.
- Generate roadmaps to capture more leads and increase conversion rates.
- Develop a marketing org structure with the right skillsets to leverage opportunities.
Hit the ground running with every acquisition
Book your free consult to learn how we can support your business
How we've supported other companies
“Once you get a sense for the way How To SaaS helps transform ineffective marketing organizations into effective ones, as a CEO, it makes sense to go back to the people and to teams you can trust to deliver.”
Mike Lipps, CEO of Intelerad
Healthcare
$100M+
- Transformed marketing organizations to be process-driven
- Helped fill key roles in the marketing team
- Identified quick wins for demand generation
- Secured marketing investment to start experiments within the fiscal year
What you get
Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Here’s a sample of the outputs your engagement could include.
Demand gen
Analysis of current demand gen activities and development of strategy that includes quick wins and opportunities to scale.
Budget & forecasting
Forecast data model of MQLs neededto support sales projections and recommended marketing budget required to hit MQL targets.
Team & resources
Audit current marketing team and develop new structure aligned to the recommended go-to-market strategy.
Data & reporting
Analysis of marketing spend and pipeline generation, and establish baseline conversion rates.
Let’s discuss how we can support your latest acquisition
Book a time to speak with our team.
Resources
The Ultimate Marketing Integration Checklist
If you're planning to integrate marketing functions after a merger or acquisition, this checklist will help you manage the marketing integration process.
Post-Acquisition Marketing
Get an in-depth framework for creating enterprise value in the first 100 days.
Marketing Budget Calculator + Benchmark Report
Find out how your marketing budget measures up to other companies in your vertical.