Add-On & Bolt-On Acquisitions
Struggling to integrate a recently acquired company?
Many bolt-on or add-on acquisitions experience these challenges:
Missed revenue targets
Confused brand identity
High customer churn
Rapidly align and scale after add-on acquisitions
Get a cohesive go-to-market and C-level marketing support from M&A experts.
We work with leading SaaS companies and PE firms on M&A activity
Our value creation approach
Outcomes you can expect
Improve data visibility
Inform key decisions with a single source of truth on marketing data.
- Data-backed recommendations on the optimum marketing tech stack and infrastructure.
- Centralise marketing performance tracking, growth forecast and budget.
- Board-level reporting for visibility across all business units and products.
Refocus go-to-market
Engage your target audience with a unified go-to-market tailored to your product.
- Integrate acquisitions under a single brand with updated messaging and product marketing.
- Update and optimize website to convert the right types of leads.
- Get a marketing strategy that supports high-level business goals, plus detailed roadmaps to execute on it.
Equip the company for growth
Streamline team structure and staff up with the right skillsets to leverage opportunities.
- Audit existing marketing team to identify efficiencies and gaps in expertise.
- Select the right internal hires and agencies to grow the company.
- Fractional CMO support to lead your team and participate in board-level discussions.
Hit the ground running with every acquisition
Book your free consult to learn how we can support your business
How we've supported other companies
“The How To SaaS team was critical to helping us build the framework to help us scale our demand generation efforts to deliver on our board's expectations. We are ready to scale for future growth and I would highly recommend working with them.”
Lacey Ford, Former SVP at insightsoftware
Financial services
$125M+
- Expanded marketing team with critical roles
- Increased inbound traffic and lead generation by over 100%
- Improved alignment with the board on appropriate expectations
What you get
Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Here’s a sample of the outputs your engagement could include.
Product marketing
Overview of branding and product messaging, summary of key information on your updated ideal customer profile, and roadmap to cohesive product marketing.
Budget & forecasting
Forecast data model of MQLs needed to support sales projections and recommended marketing budget required to hit MQL targets across all product lines.
Team & resources
Audit existing and newly acquired marketing team to identify gaps and/or overlap and develop new structure aligned to the recommended go-to-market strategy.
Website
Analysis of existing website and changes needed to reflect the company post-integration, including messaging and positioning, SEO, and conversion optimization.
Let’s discuss how we can support your M&A activity
Book a time to speak with our team.
Resources
The Ultimate Marketing Integration Checklist
If you're planning to integrate marketing functions after a merger or acquisition, this checklist will help you manage the marketing integration process.
How to Structure Your Marketing Team to Maximize Impact
In this webinar, we show you how to build a marketing team that helps you deliver on growth goals.
How to Integrate Marketing After Acquisitions
Don’t overlook the efficiencies available in the marketing team after M&A. Here are five domains to consider integrating.