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Prep For Sale

Achieve the best valuation for your business.

Book a callWhy How To SaaS

Concerned your business won't get the sale it deserves?

Many founders who are looking to exit come up against these challenges:

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Lower valuation than expected

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Longer timescale to exit

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Multiple false starts that don't lead to a sale

Increase enterprise value and attract the right investors with industry-leading marketing

We work with SaaS founders to scale revenue and professionalize marketing

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Our value creation approach

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Outcomes you can expect

Get clarity into financials

Understand key expenses and calculate the investment needed to support post-acquisition growth.

  • See historical conversion rates, ROI and CAC.
  • Determine how marketing activities are impacting high-level business goals.
  • Deliver a financial forecast and budget needed to hit revenue targets.
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Professionalize marketing function

Implement scalable processes and prepare for investor scrutiny.

  • Establish board-level reporting for visibility into performance and preparation for due diligence requests.
  • Develop a comprehensive marketing strategy and roadmap of activities to support revenue targets.
  • Build a marketing org structure with the right bandwidth and skillset to leverage growth opportunities.

Increase pipeline efficiency

Set the foundation for rapid revenue growth with the right Go-To-Market and mix of marketing activities.

  • Pinpoint underleveraged demand generation channels based on data and audience characteristics
  • Identify areas of overspending on ineffective campaigns
  • Begin execution on demand gen quick wins with expert support
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Prepare your business for its next chapter

Book your free consult to learn how we assist with the pre-sale process

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How we've supported other companies

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Martech Company
$15M+ ARR

  • Increased marketing-generated pipeline by 42%
  • Identified $300k in savings on marketing spend
  • Supported hiring of CMO with experience in PE-backed companies
  • Increased revenue by 32%

Representative example based on results our clients have seen.

See full case studies

What you get

Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Here’s a sample of the outputs your engagement could include.

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Budget & forecasting

Forecast data model of MQLs needed to support revenue projections and recommended marketing budget required to hit MQL targets.

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Team & resources

Develop new team structure to support recommended growth strategy and support hiring for key roles.

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Demand gen

Analysis of current demand gen activities and development of strategy that includes quick wins to boost company valuation and opportunities to scale after the sale.

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Data & reporting

Analysis of marketing spend and pipeline generation, and establish board-level reporting.

Let’s discuss how we can support your business’s sale

Book a time to speak with our team.

Book a call

Resources

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How to Use Data to Build a Demand Generation Engine

Learn 6 critical steps in a data-driven approach and a quick start guide you can put into practice today.

Learn more
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The Ultimate Marketing Due Diligence Checklist

Know what to expect during due diligence with this checklist of data points PE firms use to evaluate the marketing function.

Learn more
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Demand Generation Opportunity vs Effort Mapping Template

Where should you invest your marketing dollars for maximum results? Use this template to build a data-backed strategy.

Learn more
More resources