Concerned your business won't get the sale it deserves?
Many founders who are looking to exit come up against these challenges:
Lower valuation than expected
Longer timescale to exit
Multiple false starts that don't lead to a sale
Increase enterprise value and attract the right investors with industry-leading marketing
We work with SaaS founders to scale revenue and professionalize marketing
Our value creation approach
Outcomes you can expect
Get clarity into financials
Understand key expenses and calculate the investment needed to support post-acquisition growth.
- See historical conversion rates, ROI and CAC.
- Determine how marketing activities are impacting high-level business goals.
- Deliver a financial forecast and budget needed to hit revenue targets.
Professionalize marketing function
Implement scalable processes and prepare for investor scrutiny.
- Establish board-level reporting for visibility into performance and preparation for due diligence requests.
- Develop a comprehensive marketing strategy and roadmap of activities to support revenue targets.
- Build a marketing org structure with the right bandwidth and skillset to leverage growth opportunities.
Increase pipeline efficiency
Set the foundation for rapid revenue growth with the right Go-To-Market and mix of marketing activities.
- Pinpoint underleveraged demand generation channels based on data and audience characteristics
- Identify areas of overspending on ineffective campaigns
- Begin execution on demand gen quick wins with expert support
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Prepare your business for its next chapter
Book your free consult to learn how we assist with the pre-sale process
How we've supported other companies
Martech Company
$15M+ ARR
- Increased marketing-generated pipeline by 42%
- Identified $300k in savings on marketing spend
- Supported hiring of CMO with experience in PE-backed companies
- Increased revenue by 32%
Representative example based on results our clients have seen.
What you get
Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Hereā€™s a sample of the outputs your engagement could include.
Budget & forecasting
Forecast data model of MQLs needed to support revenue projections and recommended marketing budget required to hit MQL targets.
Team & resources
Develop new team structure to support recommended growth strategy and support hiring for key roles.
Demand gen
Analysis of current demand gen activities and development of strategy that includes quick wins to boost company valuation and opportunities to scale after the sale.
Data & reporting
Analysis of marketing spend and pipeline generation, and establish board-level reporting.
Letā€™s discuss how we can support your businessā€™s sale
Book a time to speak with our team.
Resources
How to Use Data to Build a Demand Generation Engine
Learn 6 critical steps in a data-driven approach and a quick start guide you can put into practice today.
The Ultimate Marketing Due Diligence Checklist
Know what to expect during due diligence with this checklist of data points PE firms use to evaluate the marketing function.
Demand Generation Opportunity vs Effort Mapping Template
Where should you invest your marketing dollars for maximum results? Use this template to build a data-backed strategy.