Gap in Marketing Leadership
Get C-level marketing support during periods of transition.
Is your marketing team trying to function without a leader?
Whether you've recently fired your VP of Marketing or are searching for your first CMO, many companies see these challenges:
Ineffective, ad hoc marketing campaigns
Pipeline and revenue falling short of targets
Inefficient use of marketing budget
Get the right balance of high-level strategic perspective and in-depth marketing expertise
We work with leading SaaS companies in periods of CMO transition
Our value creation approach
Outcomes you can expect
Equip the company for growth
Establish the right skillsets and resources for your team to leverage opportunities.
- Enable your team with detailed roadmaps to execute on and guidance on expert areas.
- Identify gaps on the team and advise during hiring and procurement process.
- Support in finding, hiring and onboarding a new CMO.
Improve data visibility
Professionalize the marketing function with scalable data infrastructure.
- Build performance tracking and recommend an efficient martech stack.
- Set up board-level reporting to share essential metrics for decisionmaking.
- Develop C-level thinking that connects marketing activities to high-level business goals.
Scale at speed
Increase top-line revenue with growth-focused marketing leadership.
- Find focus with an updated go to market that moves the needle where it matters most.
- Data-driven identification of opportunities for quick wins and long term growth.
- Detailed marketing strategy covering demand generation, content, SEO, website and more.
Increase marketing contribution to revenue with fractional CMO services
Book your free consult to learn how we can support your business
How we've supported other companies
“Once you get a sense for the way How To SaaS helps transform ineffective marketing organizations into effective ones, as a CEO, it makes sense to go back to the people and to teams you can trust to deliver.”
Mike Lipps, CEO at Intelerad
Real estate CRM
$30M+
- Transformed marketing organizations to be process-driven
- Helped fill key roles in the marketing team
- Identified quick wins for demand generation
- Secured marketing investment to start experiments within the fiscal year
What you get
Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Here’s a sample of the outputs your engagement could include.
Demand gen
Audit current demand gen activities and develop a strategy that connects marketing campaigns to high-level business results.
Budget & forecasting
Forecast data model of MQLs needed to support sales projections and get a C-level perspective on the marketing budget required to hit MQL targets.
Team & resources
Audit current marketing team, develop new structure and help bring on the right marketing leadership.
Content
Develop full-funnel tracking for marketing spend and pipeline, build reporting on the numbers that matter to the board, establish KPIs and realistic goals.
Let’s discuss how we can support your SaaS business
Book a time to speak with our team.
Resources
When is a Fractional CMO the Right Choice for Your Business?
Find out about the experience of working with a fractional CMO, and the factors to consider before you start working with a CMO service.
How to Structure Your Marketing Team to Maximize Impact
In this webinar, Shiv Narayanan shows you how to build a marketing team that helps you deliver on growth goals.
Marketing Leader Job Description Template
Looking to hire a new marketing leader? Use this template to create a compelling job description that will attract the best candidates.