Gap in Marketing Leadership
Get C-level marketing support during periods of transition.
Is your marketing team trying to function without a leader?
Whether you've recently fired your VP of Marketing or are searching for your first CMO, many companies see these challenges:
Get the right balance of high-level strategic perspective and in-depth marketing expertise
We work with leading SaaS companies in periods of CMO transition
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Outcomes you can expect
Equip the company for growth
Establish the right skillsets and resources for your team to leverage opportunities.
- Enable your team with detailed roadmaps to execute on and guidance on expert areas.
- Identify gaps on the team and advise during hiring and procurement process.
- Support in finding, hiring and onboarding a new CMO.
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Improve data visibility
Professionalize the marketing function with scalable data infrastructure.
- Build performance tracking and recommend an efficient martech stack.
- Set up board-level reporting to share essential metrics for decisionmaking.
- Develop C-level thinking that connects marketing activities to high-level business goals.
Scale at speed
Increase top-line revenue with growth-focused marketing leadership.
- Find focus with an updated go to market that moves the needle where it matters most.
- Data-driven identification of opportunities for quick wins and long term growth.
- Detailed marketing strategy covering demand generation, content, SEO, website and more.
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Increase marketing contribution to revenue with fractional CMO services
Book your free consult to learn how we can support your business
How we've supported other companies
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Real estate CRM
$30M+
- Transformed marketing organizations to be process-driven
- Helped fill key roles in the marketing team
- Identified quick wins for demand generation
- Secured marketing investment to start experiments within the fiscal year
What you get
Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Here’s a sample of the outputs your engagement could include.
Let’s discuss how we can support your SaaS business
Book a time to speak with our team.
Resources
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When is a Fractional CMO the Right Choice for Your Business?
Find out about the experience of working with a fractional CMO, and the factors to consider before you start working with a CMO service.
How to Structure Your Marketing Team to Maximize Impact
In this webinar, Shiv Narayanan shows you how to build a marketing team that helps you deliver on growth goals.
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Marketing Leader Job Description Template
Looking to hire a new marketing leader? Use this template to create a compelling job description that will attract the best candidates.