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How to Structure Your Marketing Team to Maximize Impact

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Presented By

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Shiv Narayanan

Founder and CEO of How To SaaS

Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen.

Who How To SaaS works with

We work with Private Equity Firms, CEOs and Marketing Leaders to build a scientific approach to scale demand generation.

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Our Process

We take our clients through a 5-stream engagement with the goal of building a predictable marketing engine.

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Ideal Customer Profile

We work with high velocity SaaS companies, doing at least $5M in revenue, with a large TAM and an ACV below $100K.

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Testimonials for How To SaaS

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Michael Libert

SVP, TA Associates

“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”

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Bryce Youngren

Managing Partner, Polaris

“The How To SaaS team is my first call when my investments need help with digital marketing."