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About

Our mission

We believe Marketing is heavily under-leveraged as a growth driver. This pain is real and felt by:

  • Founders who are trying to figure out their Go-To-Market to reach escape velocity.
  • CEOs who are trying to scale faster and need more pipeline to get there.
  • Investors who have invested huge amounts of capital into companies with the intention of creating significant enterprise value.
  • Marketing and Sales Leaders who need to align and work together across digital and offline channels to deliver on expectations.

We help each of these stakeholders by building a strategic, data-driven marketing motion to drive predictable demand.

Meet the Team

Shiv Narayanan

Founder & CEO

Shiv is the Founder and CEO of How To SaaS. Prior to How To SaaS, Shiv was the CMO of Wild Apricot — a company he grew to $20M in ARR without a sales team, all through inbound, digital, self-serve acquisition and product-led growth. The company was acquired by Personify and Rubicon Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018.

Keith Holloway

Paid Media Strategist

Keith Holloway is CEO and founder of PureSEM, a tech-enabled service firm focused on paid and organic search engine marketing. He brings 20 years experience helping medium-sized firms scale marketing-driven sales pipelines. Prior to PureSEM, Keith founded Envoke, an email and marketing automation platform.

Taylor Moore

Content Strategist

Taylor works with B2B SaaS companies to create content and communication strategies that help propel their businesses. Formerly the Director of Marketing Communications at TouchBistro, Taylor has worked in SaaS for the past decade and today she helps growing companies generate leads, build brand awareness, and create content that supports every stage of the buyer journey

Jason Wiseman

Sales Lead

Jason is a SaaS swiss army knife who has worked in both sales and marketing teams across several companies. He has worked as a sales leader, sales enablement specialist and a product marketer for Wild Apricot and Eventmobi.

Ellen Craig

Client Marketing Manager

Ellen has been building and scaling demand generation at SaaS companies focusing on paid media and conversion rate optimization. She has also managed campaigns for Air Canada and Mazda. In her spare time she works on building her dog Henry’s instagram page, @henrythecockapooking.

Kate Hawkes

Head of Content

Kate is a content creator and strategist who helps businesses attract, educate, and retain customers with content. She has previously worked with growing SaaS companies to deliver campaigns that support all stages of the customer lifecycle.

Artie Shlykov

Marketing Manager

Artie specializes in building SEO, SEM, social media, and other forms of digital customer acquisition strategies for product-fit stage startups. Prior to running marketing for How To SaaS, Artie managed SEO at Wild Apricot and consulted 20+ startups in building their digital acquisition funnels.

Partner Network

Advisors

Michael Libert

Michael is an SVP at TA Associates where he has helped close investments totalling over $5 billion in enterprise value. Michael currently represents TA on the boards of Aptean and insightsoftware.

Dmitry Buterin

Dmitry is a serial entrepreneur and investor. He was the Founder and CEO of Wild Apricot and helped grow the business to $10M in ARR. He eventually sold the business to Personify in October 2017.

Bryce Youngren

Bryce is a Managing Partner of Polaris Growth Fund focusing on investments in SaaS & tech-enabled services. Bryce represents Polaris on the boards of Baxter, Cardlytics, Cityworks, Liaison International and Strata Health.

Zane Tarence

Zane is a Partner and Managing Director of Founders Advisors Technology Practice. Over the past 20 years, Zane has led and completed 90+ technology deals, including facilitating the sale of some of the largest lead generation internet businesses in the United States.

Ready to explore working together?

Ready to explore working together? See how we can help you drive enterprise value through marketing.

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