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Bring marketing strategy and data into focus for investors, CEOs, founders and marketing leaders.

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Shiv Narayanan

Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen.

Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018.

Best-Fit Audiences

Investors

Technology investors looking for value creation levers to grow their portfolio companies.

CEOs & Founders

Leaders of SaaS companies looking to achieve repeatable growth through marketing.

Marketing Leaders

CMOs, VPs and Directors of Marketing looking to level up on marketing strategy and data.

Past sessions

BCVP Founders First

Marketing Spark Podcast

Content Roadmap Webinar

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