How to Use Data to Build a Demand Generation Engine
Presented By
Shiv Narayanan
Founder and CEO of How To SaaS
Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen.
Who How To SaaS works with
We work with Private Equity Firms, CEOs and Marketing Leaders to build a scientific approach to scale demand generation.
Our Process
We take our clients through a 5-stream engagement with the goal of building a predictable marketing engine.
Ideal Customer Profile
We work with high velocity SaaS companies, doing at least $5M in revenue, with a large TAM and an ACV below $100K.
Testimonials for How To SaaS
Michael Libert
SVP, TA Associates
“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”
Bryce Youngren
Managing Partner, Polaris
“The How To SaaS team is my first call when my investments need help with digital marketing."