AI Marketing Blueprint
7 New Rules for Driving Pipeline and Revenue
Launching on April 14, 2026
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"Shiv does an outstanding job simplifying and demystifying the changes every business is facing today. His seven-step blueprint is an actionable guide for marketers who want to win in the new world of the AI-driven buyer’s journey."
“A must-read for the modern marketer or PE operating partner. As attention shifts toward AI-driven discovery, earning external share of voice is essential. Shiv masterfully lays out how to do exactly that.”
In an AI-first world, the buyer journey has shifted
Invisibility on AI platforms causes revenue growth to stall
AI Marketing Blueprint gives you an evergreen framework to transform your companies and drive pipeline
What you'll learn in AI Marketing Blueprint
- How to survive the Great Marketing Disruption and stop the decline of your traditional inbound channels.
- How to navigate the invisible buyer journey where customers educate themselves without ever visiting your website.
- How to master the long-tail of self-education to drive a surge in your most valuable Branded and Direct traffic.
- How to transform AI platforms from a threat into your best sales rep by enabling prequalification for your ideal customer.
- How to achieve iconic positioning and become a citation-worthy media company that AI platforms trust and reference.
- How to build original content and leverage your product to solve multivariate problems that defeat your competition.
- How to align your paid media and sales teams by amplifying reach and deploying a new sales playbook.
- How to apply the AI Marketing transformation framework to accelerate your business growth and put up record-breaking numbers.
“Shiv has a wealth of knowledge in helping companies focus their revenue efforts across content, channels, and tech. AI Marketing Blueprint is an essential guide for every marketer.”
“This book replaces vague ‘AI marketing’ advice with concrete, measurable approaches to keep up with changing buyer behavior and channel shifts while driving pipeline and revenue.”
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About Shiv Narayanan
Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that works with leading private equity investors, founders, CEOs, and revenue leaders. As an advisor, consultant, and fractional CMO, Shiv has helped B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand generation.
Shiv is also the bestselling author of Post-Acquisition Marketing and Exit Ready Marketing, and the host of the Private Equity Value Creation Podcast. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018.
Praise for Exit-Ready Marketing
"I’ve spent my career evaluating what drives durable growth and value creation in private companies. Shiv cuts through the hype around AI and translates it into a clear and implementable framework for building real pipeline and revenue. If you care about results, this is required reading."
“In a market that keeps changing, leaders need to learn how to evolve. AI Marketing Blueprint is a core resource for understanding the impact of AI and refocusing your business. Shiv helps you build the foundation for success with a strategic approach to transforming marketing and driving revenue.”
“I’ve seen first-hand how Shiv’s marketing frameworks transform revenue generation. As growth becomes more complex in an AI-driven world, AI Marketing Blueprint offers an actionable solution and is essential reading for any investor, CEO or marketing leader."
“To succeed in PE, you need precise, replicable playbooks, not abstract theory. Shiv nails this. AI Marketing Blueprint provides that roadmap, but wraps it in a narrative that makes you feel like you're living the case study in real-time. A must-read for anyone tasked with driving enterprise value."
“Shiv’s done it again—another deeply strategic and relentlessly practical guide for modern Go-To-Market teams. AI Marketing Blueprint is a comprehensive, hands-on manual for the new reality of B2B growth. It’s not theoretical—it’s operational.
Buyer behavior has changed faster than most go-to-market models. Shiv cuts through the noise and lays out an actionable framework built for how people buy in an AI-first world. Every chapter is grounded in real behavior and focused on what matters: protecting pipeline, rebuilding demand, and creating a durable advantage.
You may have been successful with the old way of marketing. AI Marketing Blueprint explains why that’s no longer enough—and how to build what comes next. This isn’t a book you read once. It’s a playbook you run again and again.
"AI has made much more of the buyer journey invisible. We can't observe intent the way we used to, and the observable trail marketers historically relied on is disappearing. That makes brand essential: perception is reality. The companies that win with AI deliberately choose what they want to be known for and make that visible through citable content, narrative, and trust.
AI Marketing Blueprint is a hands-on guide for teams that want a real roadmap—not just theory—on how to operate in this new reality."
