WEBSITE
Convert visitors into customersÂ
with a website that tells
the right story
Get a comprehensive roadmap of the messaging, navigation and visitor experience that will transform your website into a revenue growth tool.
Detailed audit of current website performance
Identification of critical updates needed to support buyer journey
Clear website improvement plan ready for internal or external resources to execute on
Some of our clients
Upgrade your website strategy as part of a customized consulting engagementÂ
Outputs you’ll get
Your engagement will be customized to suit your business context and needs, but common outputs include the following:
Website scorecard
- Current website ranked against key indicators of buyer experience
- Metrics showing performance in terms of traffic, SEO and demos
- Critical issues and opportunities to address
Website roadmap
- Prioritized list of website updates needed
- Suggested timeframes and resourcing
- Examples of best practices within your industry
Recommendations for key pages
- Wireframe of core page layouts
- Conversion-focused messaging
- Guidance on content development processÂ
Recommendations for website design and development agencies
- List of third party resources that suit your company's needs
- Pricing, pros and cons for each provider
- Support with selecting and onboarding an agency
Outcomes you can expect
Increased inbound demos
Higher inbound conversion rates
Shorter sales cycles
