BUDGET & FORECASTING
Maximize ROIÂ with
a data-backed
marketing budget
Get a detailed breakdown of the budget you need to hit revenue targets
and the most effective way to allocate it.
Analysis of historic marketing spend and revenue generated
Forecast of leads and MQLs needed to support sales projections
Detailed budget showing spend allocation acrossÂ
channels to drive scale
Some of our clients
Recalibrate your budget and forecasting as part of a customized consulting engagement.
Outputs you’ll get
Your engagement will be customized to suit your business context and needs, but common outputs include the following:
Audit of historic marketing spend
- Budget spent on each channel and campaign
- ROI and payback period for each channel and campaign
- Trends and year-over-year comparison
Revenue sources
- Channel and campaign sources for each lead, opportunity and closed-won deal
- Conversion rates for each channel
- Calculation of average deal size and sales cycle length
Overall marketing budget calculation
- Number of closed-won deals needed, based on sales targets and ACV
- Number of MQLs needed, based on conversion rates
- Total budget required, based on cost per MQL and recommended marketing strategies
Breakdown of budget allocationÂ
- Monthly spend required for each channel and campaign
- Key areas to increase/decrease spend
- Forecasted leads and revenue from each channel
Outcomes you can expect
Higher ROI on marketing spend
Decreased acquisition costs
Increased marketing-generated revenue
Learn how we can help your business scale with the right marketing budget and forecast
Other capabilities
Funnel Diagnostic & Reporting
Focus your marketing resources on the biggest growth levers with full-funnel clarity.
