ABM
Engage high-value leads with a custom account based marketing strategy
Get an ABM campaign plan that targets your best-fit customers and supports your biggest growth levers.
In-depth profiling of target buyers who are best suited to an ABM approach
Pilot ABM campaign that is ready for your sales and marketing teams to execute on
Detailed roadmap of assets needed to support buyer journey
Some of our clients
Kick-start your ABM motion as part of a customized consulting engagement.
Common outputs
Your engagement will be customized to suit your business context and needs, but common outputs include the following:
Targeting strategy
- Breakdown of accounts within your market that will suit an ABM approachÂ
- Target persona description
- Contact list for pilot campaign
ABM content roadmap
- Audit of existing content and analysis of gaps
- List of content assets needed for each vertical and buyer stage
- Prioritized roadmap of assets to be created or updated
Pilot ABM campaign
- Campaign framework with recommended channels and projects
- Messaging to use at each touchpoint
- Recommended budget
ABM performance tracking
- Audit of any existing ABM campaign performance
- Key metrics and data sources to track
- Recommended KPIs that will indicate a successful pilot
Outcomes you can expect
Increased ACV
Increased lead to closed-won conversion rates
Increased customer upsells
Learn how we can help your business scale with ABM strategy
Other capabilities
Funnel Diagnostic & Reporting
Focus your marketing resources on the biggest growth levers with full-funnel clarity