PRODUCT MARKETING
Win more
best-fit customers withÂ
targeted messaging and positioning
Get recommendations on messaging and assets that better represent your value proposition to ideal customers.Â
Complete picture of each product’s ICP, buyer persona and market segmentation
Clear outline of product pricing and packaging to suit go-to-market strategy
Definition of product positioning and development of core messaging
Prioritized list of product marketing assets required to support buyer journey
Some of our clients
Develop your product marketing as part of a customized consulting engagement.
Outputs you’ll get
Your engagement will be customized to suit your business context and needs, but common outputs include the following:
Ideal customer profiles
- Profiles of buyer personas for each product
- Outline of demographic details, collating existing data and research
- Buyer objectives and challenges, using insights from the product and sales team
Key messaging documents
- Central resource to inform all sales and branding materials
- Why, where and when highest-value customers are using your product
- List of benefits that differentiate the company from competitors, and how to position your offering
Pricing and packaging outline
- Overview of competitor pricing and how your product compares
- Recommended pricing structure, including any bundles and discounts
- Model of how pricing changes could impact revenue and churn
Roadmap of product marketing assets
- Audit of existing product marketing assets and identification of gaps in buyer journey
- Prioritized list of assets to create
- Allocation of internal and external resources to produce the assets
Outcomes you can expect
Increased closed-won deals and revenue
Lower customer churn
Decreased CAC payback period
