CONTENT MARKETING
Convert and retain more customers with a targeted content marketing strategy
Get a comprehensive content roadmap that supports
your biggest growth levers.
Detailed audit of current content performance
Identification of critical gaps in content to support buyer journey
Clear content strategy that is ready for internal or external resources to execute on
Some of our clients
DevelopĀ your content marketing strategy as part of a customized consulting engagement.
Outputs youā€™ll get
Your engagement will be customized to suit your business context and needs, but common outputs include the following:
Detailed audit of website content performance
- Top ranking pages and keywords
- Competitor organic traffic
- Opportunities and revenue generated by content
Sales content survey
- Most-used sales enablement content
- Feedback on existing content
- Closed-lost reasons
Content roadmap
- Recommended assets to update or create new
- Primary keywords for each asset
- Prioritized list and target dates for production
Presentation of content recommendations
- Critical gaps in content supporting sales funnel
- Biggest opportunities to drive organic traffic with topic clusters
- Best practice examples of content from your vertical
Outcomes you can expect
Increased organic traffic
Higher inbound conversion rates
Increased marketing-generated pipeline
