Repositioning & Rebranding
Preserve your marketing pipeline throughout a major rebrand.
Need to rebrand but concerned about the impact of revenue?
Many companies see these challenges during periods of brand change:
Drop in pipeline and revenue
Customer churn
High cost with low payback
Get expert support through periods of marketing transition
We work with leading SaaS companies through the process of rebranding
Our value creation approach
Outcomes you can expect
Get clarity on pipeline
Improve visibility into marketing-generated opportunities and ROI during and after rebranding.
- Connect dollars spent through to dollars generated with full-funnel tracking and reporting.
- Analyze historical conversion rates and CAC to show impact on pipeline and spend.
- Set data-backed benchmarks and KPIs that connect marketing programs to high-level business results.
Refocus go-to-market
Engage your target audience with a unified go-to-market tailored to your new brand.
- Roadmap updates needed in messaging and product marketing.
- Update and optimize website to convert the right types of leads.
- Develop strategy for content to support new customer journey.
Scale sustainably
Accelerate revenue growth with the right marketing strategy and team.
- Find efficiencies in underperforming demand gen campaigns.
- Generate roadmaps to leverage new demand gen opportunities.
- Identify gaps in the marketing team and hire for the skillsets needed to support growth.
Expert marketing support to minimize revenue disruption through rebrands
Book your free consult to learn how we can support your business
How we've supported other companies
“How To SaaS is one of the best partners I’ve worked with. Our team is much better positioned now to further grow marketing contribution to pipeline and generation more winnable SQLs."
Mike Devine, CMO of Fortra
IT Services
$800M+
- 200% increase in Closed Won Bookings from Marketing.
- Scaled marketing budget by $1M.
- 45% decrease in cost per opportunity.
- 17% increase in organic traffic.
What you get
Each of our clients receives a custom marketing audit and strategy, unique to their specific needs, challenges, and go-to-market. Here’s a sample of the outputs your engagement could include.
Demand gen
Audit of existing demand gen activities and development of strategy tailored to new go-to-market.
Budget & forecasting
Forecast impact of rebrand on MQLs and pipeline, and calculate marketing budget needed to support revenue generation.
Data & reporting
Analysis of channel and campaign performance and calculation of CAC, baseline conversion rates, and ROI on marketing spend.
Content
Audit current marketing content and develop roadmap of assets needed to support customer journey, including product marketing and sales enablement.
Let’s discuss how we can support your company through periods of transformation
Book a time to speak with our team.
Resources
The Ultimate Marketing Integration Checklist
If you're planning to integrate marketing functions after a merger or acquisition, this checklist will help you manage the marketing integration process.
Post-Acquisition Marketing
Get an in-depth framework for creating enterprise value in the first 100 days.
Marketing Budget Calculator + Benchmark Report
Find out how your marketing budget measures up to other companies in your vertical.